Panasonic launch new washing machine with ‘curry mode’ for Indian food lovers

Panasonic launch new washing machine with ‘curry mode’ for Indian food lovers

While we all love a curry, the deep, rich colours and spices are renowned for creating stubborn stains, often ruining clothing and table cloths as a result. Never steering us away from ordering or cooking curry, manufacturers have come up with a genius way to tackle such stains – washing machines with a ‘curry mode’.
Built solely to accommodate the curry-lovers, Panasonic have reportedly been working on this new model for over two years, building a mechanism to solely tackle the unique challenges posed by the dish.
In a recent statement the Japanese company said that inspiration for the curry mode came from a series of complaints, with Indian customers in particular finding it hard to remove stains produced by olis and spices found in curries.
According to The Independent:
“The new machine, called the StainMaster, has five other cycles aimed at the Indian consumer, including “daily saree” and “collar/cuff”, the company said. It is not clear whether or not similar features will be launched in the UK for other tough stains”.
Looking to grow their customer base in India, Panasonic have certainly made buying a washing machine seem like an attractive investment. At present, just 10% of Indian households own a washing machine, with such clever marketing aiming to change these numbers.
While no confirmation that such a product is making its way to the UK market, do you think there is room for a washing machine or this kind in your home? Leave your comments below.