At Maharaja we are always happy to hear of great new business ideas, especially when they involve Indian food. For this reason we were ecstatic to learn of Tuk In, a brand that is going to great lengths to ring curry onto the lunchtime menu.
Wit the company founder, Sanjay Sood-Smith, having made it to week 10 of the 2014 series of The Apprentice, he was renowned for his fiery behaviour, a quality that he has brought over to his new business venture.
Having not won the show Sood-Smith reevaluated his career as a banker.
‘My boss was kind enough to give me a sabbatical to go and do it, and we said, if I win, I’ll be leaving, but otherwise I’ll be returning after two months. But what happened was I took the sabbatical, and taking part in the show gave me the opportunity to use different skills; the different tasks give you an insight into the different stuff you can do.
‘Also, after meeting some of the other candidates, who had already set up their own businesses and were being successful at it, you end up thinking, “If they can do it, why can’t I?
‘When I went back to work at the bank, I quickly thought, “No, screw this!” I resigned about three days later.’
Partnering with his friend Cooper, they got the idea of curry-filled wraps, catering to the nation’s love of spicy food.
‘To a certain extent, it can be easy to get hung up on money. For a 27-year-old, I was earning a decent wage, and it can be difficult to turn your back on that, but the benefits of doing something that you enjoy far outweigh the financial changes.
‘Ultimately, the aim is to grow Tuk In into a multi-million pound business, but when you’re starting out, you’ve obviously got to be a bit more tighter on the purse strings.’
Tuk In wraps are now being sold up and down the country and come in 3 different flavours.
Let us know what you think, would you fancy a curry wrap on your lunch break? Leave your thoughts below.