Bournemouth’s Sarah Ali Choudhury has been awarded the UK’s best start-up award for Easy Curry

Bournemouth’s Sarah Ali Choudhury has been awarded the UK’s best start-up award for Easy Curry

An Indian cookery teacher that has before appeared on Channel 4, has had her business named the UK’s best start-up.

Founder of Easy Curry, Sarah Ali Choudhury sent one of her YouTube videos to a well established production company. This video meant she was selected from approximately 60,000 applicants to feature in the TV series, My Kitchen Rules.

Although since then her business has expanded, which has attracted readers to her columns from as far as, Singapore, Malaysia, India and Bangladesh.

Choudhury has recently been presented the award by Bake Off host Sue Perkins at the awards which took place in London. The awards are planned in order to recognise small businesses across the UK.

Whilst appearing on Channel 4, she cooked for many chefs which included Michelin star-awarded restaurateur Michael Cains.

Additionally, she frequently attends food festivals where she gives demonstrations on how to cook the best Indian curries.

She said: “I am overjoyed and incredibly humbled to have won this award. It has been a very busy but exciting year for me and my business. I am a big fan of Sue Perkins and of course Bake Off, so receiving my award and a hug from her was just a dream come true.

“I have no plans to slow down and will be using this year’s British Beach Polo Championships on the stunning Sandbanks beach, to officially launch my event catering business.”

In a comment about Easy Curry, the judges said, “taken the idea of a kitchen table business to the next level, building a community and social business from an impressively early age”.

They added: “Run by a full time mum and businesswoman, this business delivers both commercially and to its community.”

The chef started Easy Curry two years ago to show British citizens just how quick and easy it is to make a delicious curry.